Image Credit: Sanju Rathod SR / YouTube
Music tends to bridge borders, and recently, there has been a significant surge in the popularity of Marathi pop even in the United States. After the huge success of his last hits, the world over, Sanju Rathod is here with an all-new song that is already dominating social media feeds. The newest release is a mixture of catchy beats and familiar faces and is a true testament to the idea that good music has no boundaries.
The Success of Bangles

The new song Bangles has already taken a toll, as it is said to have already received more than 1.8 million views in a matter of one day of its release. This has been very fast, indicating that the song will become viral.
Sanju Rathod’s Signature Musical Style

Having a remarkable talent for mixing old sounds with new beats, Sanju Rathod is not an exception in Bangles. The song seemingly blends reggae and Marathi folk to produce something new.
Featuring the Talented Isha Malviya

Isha Malviya will also feature in the music video with Sanju, adding her screen charm to the work. Their past working together has been very fruitful, and fans appear to be excited to have them reunite again.
Setting the Scene in Cool Wadi

The music video takes place in an imaginary, stylized place named Cool Wadi. This fanciful landscape is said to be a combination of the rustic Indian appeal with a cool, hyper-urban visual aesthetic that tends to attract the modern world audience.
Breaking YouTube Trending Charts

Soon after its release, the song started to be on the trending list on YouTube in various areas. This show illustrates the increasing global demand for all kinds of music and cross-cultural pop music collaborations.
Creating a New Social Media Trend

Soon after the release, fans started to make their own dance covers and reels with the use of the track. The rhythm of the song seems to be exactly what fits in the video content websites in the short form.
Following the Footsteps of Gulabi Sadi

Sanju Rathod’s last successful song, Gulabi Sadi, was a huge success that even reached outside India. This new song appears to be on a similar path in its initial numbers.
A Blend of Cultures and Sounds

The reggae sound, as well as the combination of traditional folk instruments, demonstrates an advanced attitude to the composition of songs. It is one of the typical cross-cultural sounds of Sanju, whose discography is expanding in pop music.
What This Means for Marathi Pop
The success of Bangles is a good omen for the future of the Marathi pop genre in the world arena. It implies that by keeping within their culture, independent artists are able to reach an immense scale.
