Something seems to have been changing of late. More of the Gen Z girls seem to be moving out of their day-to-day habits of using makeup not in a radical, rebellious manner but in a less high-profile, more intimate fashion. It may not entail not wanting to be beautiful anymore, but rather reinventing the concept of what it means to be put-together. It can be time-saving to some and comforting or self-expressive to others. Meanwhile, not all people are abreast of this change. The voices and spaces that do not appear to be encouraging the abandonment of traditional beauty habits are still present and make an interesting contrast to consider.
A shift toward simplicity

Daily makeup can seem an unnecessary thing to many, something that was once a sensible thing but now seems unnecessary. A less complicated routine may provide convenience, particularly in the morning rush, and may represent a larger shift to low-energy, natural-appearing modes of life.
The influence of skin positivity

It appears that there is more room to accept natural skin, its texture, and blemishes. This change may be getting people to not feel as pressured to cover up but to be more willing to present themselves as they are.
Time as a valuable resource

This change may be greatly due to time. Minimal routines might be more attractive to people who study, work, and have personal lives, as they will have more time to spend in the morning and feel less burdened by the need to spend time on appearance and grooming.
Work and school environments

In certain environments, creating an appearance of applying makeup on a daily basis may not be out of order. Although these expectations might not be explicit, they might affect the degree of comfort that a person feels being present without them, particularly in more conservative settings.
Generational identity and expression

Gen Z seems to value individual choice and authenticity. Not wearing makeup may become one of the ways other people identify with that identity, but it may not be applicable to everyone universally.
Economic considerations

Makeup is not cheap in the long run. A decision to consume fewer products can be a feasible or viable option for other people, particularly in times that are characterized by limited budgets, and this change will be personal and cost-effective to make.
The role of professional expectations

There are people whose appearance is still important in their line of work. It might create ambivalence as somebody wants to have a natural appearance but has to satisfy the demands of a workplace.
Makeup as creative expression

To most people, makeup remains an art and a form of creativity. Not wearing it every day may not imply that a person does not love it and will wear it only in situations when it seems more expressive and entertaining.
Finding a personal balance

Which, at the end of the day, can be what is right for the individual. Others may not wear makeup every single day but do like it once or twice a week, indicating that moderation and not extremity may be informing this changing trend.